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Planet Google
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Planet Google
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| | | Randy Stross reveals for the first time Googles audacious new strategy for the future of the web and explores the profound implications not only for the business world but also for our culture at large.
| Praise| "PLANET GOOGLE--deftly paced and sharply argued--is being marketed, somewhat misleadingly, as an 'insider's account' of the Google compound in Mountain View. Stross did get unprecedented access, but he rarely traffics in the kind of boardroom drama common to so much business journalism. The brunt of the book is analytical: Is Google's 'preeminent' stewardship problematic? And can the company continue to diversify without losing consumer trust?" - Matthew Shaer 01/26/2009 |
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