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On the Ball: What You Can Learn about Business from America's Sports Business Leaders
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1358198
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On the Ball: What You Can Learn about Business from America's Sports Business Leaders
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| | | Leading sports management consultant Carter and ESPN sports business reporter Rovell teach readers the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods; and turnaround strategy from Jerry Jones. Fast, timely, and fun, readers will never forget the business lessons this book teaches.
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